Hair, Style & You
A premium salon web presence for YULI, matching the feel of the studio itself
YULI Salon & Aesthetics is a Sandy Springs studio built around custom cuts, color, and PMU work delivered in a calm, light-filled space. The site needed to carry the same weight as the room - quiet luxury, service-led navigation, and a direct path to booking.
What was included
I partnered with Yulia to translate her studio's physical aesthetic into a cohesive digital experience. The project covered everything from the initial strategy and content architecture to copywriting and the complete design and development of the full website.
Strategy & Copy
- Brand & Digital Strategy
- Content Architecture
- Website Copywriting
Website & Systems
- Custom Website Design
- Web Development
- Booking System Integration
- Dynamic Instagram Feed Integration
• Context
A studio experience that had to translate on screen
Walk into YULI and the feel is immediate - natural light, gold accents, a stylist-owned space where every appointment is a one-on-one. The old web footprint didn't communicate any of that. The brief: a site that signals the same premium, personalized experience before a client ever books.
Client Feedback
Tie completely captured the vision I had for YULI. The site feels like an extension of the salon itself - the luxury, the warmth, the attention to detail. Every page reflects exactly the experience I want clients to have before they ever walk through the door.
• Website
Booking-first site with a full service menu
The build covered a responsive multi-page site with dedicated service areas for women's cut and color, men's services, hair extensions, PMU and aesthetics, and bridal and editorial work - plus an integrated booking path, policies and connection pages, and a gallery pulling directly from YULI's active Instagram presence.
