Global Bitcoin Hackathon Series
A global Bitcoin Cash Hackathon Series by the Crypto Mining giant, Bitmain
Bitmain's VC fund needed to launch a global hackathon series at SF Blockchain Week starting from zero. No branding, no website, no social media presence - not even a finalized name. Just a two-week runway and a global ambition.
• Context
From zero to launch in 14 days
Bitmain needed to launch an entire event brand at SF Blockchain Week with no branding, no website, no social media, and no name - with just a two-week runway and the expectation that it would look like months of planning had gone into it.
• Brand Identity
A cohesive brand built to last
We delivered a complete brand identity system: logo, style guide, event ticket design, social media templates, and merchandise - all consistent across every touchpoint of the event. The result looked like months of planning had gone into it.
We were launching at San Francisco Blockchain Week starting at zero and needed everything ready within 2 weeks. We received a lot of great comments and feedback on the branding during the kickoff SF Hackathon. You guys did a great job!
— Vincent, Investment Director, Bitmain